Most people accept that retention is cheaper than acquisition, but nevertheless acquisition is still an inevitable and necessary cost. The trick is to make your acquisition budget work as hard for you as it possibly can.

So what would seem to be the best way to do this? 1: lots of one-off mailings at a high cost and with no learnings, or 2: develop an acquisition pool to continuously learn while you grow your customer base.

We can help you achieve the very best results from the data you buy through some very simple principles:

• Sourcing data on a 12 month multi-use licence enables us to monitor the effect of multiple communications, to assess the effect of cumulative mailings and to provide insight as to where the limit is beyond which it is unlikely that you will evoke a response.
• We can help you score up the prospects you buy after the first mailing of the year, thus highlighting the good prospects to re-contact and saving you money by excluding the poor prospects from future activity.
• Eliminate all risks of repurchasing the same data even if using a different supplier.
• Through analysis of different data sources it will be possible to determine the effectiveness of different sources against your own objectives and mailing activity.
• By varying and tracking the selection criteria it will also be possible to learn throughout the year what selections perform best.

We can manage the whole acquisition process, host the data on a purpose built database, track all the activity and report back on the performance and analysis findings on a regular basis.

Let us demonstrate to you how you can save money, increase response rates and constantly learn.

Why not give us a call to discuss whether an aquisition pool could be a profitable option for you