Timely and relevant e-mail campaign for Thorntons Direct
A box of chocolates is not just for Christmas…so we helped Thorntons Direct identify different gifting occasions, based on the messages which customers had sent with previous gifts.
We then segmented the customers further, based on the time of purchase, gender of the recipient, and gift value.
Now Thorntons Direct have a successful programme of bi-monthly e-mail campaigns, reminding relevant customers of upcoming occasions.
As Claire Allen, Thornton’s Marketing Manager says: “The piece of work was good value for money, and the response that we’re getting to the communications is very positive.”