Travel responsiveness predictor
Instead of simply sending off regular mailings, we helped our client to improve their campaign’s effectiveness by selecting only the most responsive customers and prospects for each month’s mailing campaign.
Using their customer booking and enquiry history, we built a model which predicts the likelihood of booking at the time of the campaign.
This way, they will be able to mail responsive customers and prospects each month, and the results can be evaluated every time.
Our selections delivered a 21% uplift against the overall mailed, which equated to an additional £100k in the first month after the mailing.