Direct communication with your customers can only be as good as the information that you know about those customers. Through obtaining additional information it is possible to improve your targeting, cross selling, creative etc. Collecting new data is not difficult and need not be expensive. Every communication that you have with your customers is an opportunity to collect more information about them.

You may also want to collect new data to increase the size of your database and broaden the volume of potential new targets. This can be a costly process if you are not clear and specific about the new targets you would like to take on.

Why not consider a DM-UK ACQUISITION POOL

Specifically, the key benefits of collecting new data are:

• Increase targeted volumes providing a better return on any marketing spend
• Learn more about your customers so as to be able to approach them with the right offer
• Identify future potential of your customers through a broader knowledge of their lifestyle and requirements

The best solution for you may be something from the list below. DM-UK will advise you what would be most appropriate for your data:

• Questionnaire design
• Question design and testing
• Define whom to collect data from
• Source data for data matching
• Source new names
• Oversee data capture
• Acquisition pool