KATIE JOPSON
Director
A capable marketing professional with vast experience of predictive analysis and how best to utilise data within the marketing mix.
Alongside Ed Pettipher, Katie started Data Matters UK Ltd in 2003 as an analysis bureau specialising in predictive modelling.
Previously, Katie was an Account Manager at The Jigsaw Consortium, a centre of excellence for relationship marketing set up by its three operating companies: Unilever, Kimberly Clark and Cadbury Trebor Bassett to pool all of their consumer data.
Katie has played a pivotal role in building Data Matters UK Ltd up to its current position, but is currently taking a break from the business to be with her young family.
Katie’s main responsibilities include:
- Client services
- Account management
- New business development
- Business administration
Katie has a unique blend of skills which means she can deliver critical projects on time, on budget and against clear objectives.
She has worked with clients in many different sectors, including finance, mail order, charity, FMCG, leisure, telecoms and retail, and is experienced in presenting analysis results, findings and recommendations to marketing teams.