This project reviewed the purchasing behaviour of consumers across a company's entire range of products in order to identify which products could be successfully cross promoted, and to help build up a clearer image of their customer.

Using data collected from consumer surveys the analysis identified individual and groups of products that were particularly likely to be purchased by the same consumers.

This analysis allows the client to consider a various number of joint promotions or joint sale campaigns as well as the possibility for new product development and specific placing of products in store.