Finding your potentially valuable customers – and how best to stimulate them
At Data Matters UK, we never reach for an off-the-peg solution. We believe that every client’s business has a unique set of challenges and opportunities which can only be properly addressed with a bespoke segmentation model.
We will:
- Identify your potentially valuable customers – and those that destroy value
- Predict customer responsiveness
- Create Next Best Product/Action models
- Create Up-Sell and Cross-Sell models
- Improve acquisition targeting and conversion
- Identify your customers’ lapse risk and trigger points
Case History
We looked at every single UK postal sector and predicted donor recruitment profitability for the National Deaf Children’s Society. During a 3 month evaluation period, donors from our highest scoring areas gave 43% more revenue than donors from the lowest scoring areas. Learn how we did it - click here.