Creating profiles of your customer types, and developing segmentations and clusters
Discovering how to talk to the right people in the right way at the right time.
Clearly defined targeting can save you money, improve your response rates and increase your available mailing volumes.
It can allow for differential marketing which is focussed at the specific requirements of discrete groups of customers.
Because they’re only going to the right groups, mailing volumes can be reduced but still deliver a better return on your investment.
Creative content can be more specifically targeted. Response rates will improve.
And a defined target will give you the ability to find larger like-minded mailing volumes and increase the reach of your campaign.
Our solutions for you will be tailored to your company’s individual needs – for example
- Segmentation
- Modelling
- Responder modelling
- Look-A-Like modelling
- Campaign mechanic and creative selection
Case History
We’re proud of the way we identified the factors that would make Thornton’s mail order customers grow from single to muli-purchasers. See how we did it - Click here