Our experience

Our core proposition is driving value from data. The expertise we deploy is wide-ranging:

• Customer value and behavioural analysis and insight creation
• Predictive analytics and segmentation
• Customer and communication strategy
• Campaign planning and response analysis
• Building and hosting customer-centric databases.

We are sector-agnostic, with experience across a broad spectrum in both B2C and B2B, including travel, retail, charity, education, healthcare, health and safety and entertainment.

We blend thinking and doing.

We really get what you need to do to make a customer relationship more valuable.

And our successes are more and more attributable to uncovering the non-intuitive gems which might be viewed as an irrelevant ‘so-what’ by those with less experience and insight.